‘Hari Raya’ what we normally call it here in Malaysia, or also known as ‘Eid ul-Fir‘ in other parts of the world in upon us. It’s just a few days a way. It’s a muslim holiday that marks the end of the fasting month Ramadan. It is in our culture here in Malaysia that on this day we ask for forgiveness to our parents, families and friends, but what about strangers?
This little public campaign bring forward the forgive and forgiving culture that we Malaysian celebrate every year. So what if there is a telecommunication company behind it? It’s the message that’s important, and it’s a pretty good message.
Also kudos to DiGi for not having any DiGi logo or the Yellow man mascot anywhere in the video, apart from the last second of the video. If I didn’t watch the video until the end, I might not have thought that it’s from DiGi.
Dear Malaysia is a public campaign run by DiGi. The goal is to brighten someone’s day one apology at a time. Since this year’s Raya falls the same day as our national independent day (Merdeka), so let us come together in the spirit of Raya and Merdeka.
You can take part in Dear Malaysia campaign by expressing and share your apology via Facebook, Twitter or SMS. Better still if you have a picture or video, send it to DiGi by visiting their Facebook page.
While Matluthfi wants you to send in videos describing good values your race and religion teaches you, DiGi want you to brighten someone’s day, one apology at a time. With all the good positive vibe all around Malaysia, I feel that it’s going to be a good year, regardless of how our political climate is.