A while back I mentioned Tenaga National Berhad’s corporate blog. Today someone had brought to my attention of yet another local big blue chip corporate company, embracing blogs as an outlet to reach the people, also known as their potential customers. The company is Malaysia Airlines (MAS) and the blog is at malaysiaairlinesblog.com.
The blog has a more layback feel then the previously mentioned Tenaga National Berhad’s blog which to me it feels like a press release write-up, however it does give you some insights on the power industry.
“Living Malaysian Hospitality – Eating, Breathing, Sleeping MH”, is the name for the employee advocates’ Malaysia Airlines blog. Apart from the obvious reason, which is pushing sales, the blog aims to provide the public with a better understanding of the organization’s changing work culture.
The blog will become a platform allowing the Malaysia Airlines’ employees to communicate with customers directly and vice-versa. Each posts are written by different employees, it ranges from Malaysia Airlines future plans to inspiring stories form its employees about working at Malaysia Airlines.
There is a section called ‘From Our Guests’ where, customers could write about their experience they had with the airlines’ service. I am pretty sure all this, employees’ and customers’ blog entry are heavily moderated and probably there is a badass chief editor that makes sure everything that goes on to the blog are good for the company and its image.
After reading a few blog posts, it all sounded like a big propaganda for Malaysia Airlines. However I can’t help to think that all this sounds like a step to the right direction for local corporate organization awareness to Internet based new media platform.
This maybe is a little to much to ask for, but if they really want to go all crazy with new media, they should look into creating Facebook groups, podcasts and have a YouTube channel where they publish short videos.
Scratch the last one, they already have a YouTube account.